Blessed with spectacular mountain scenery, a cool climate, fertile soil and moderate rainfall, Saudi Arabia's Aseer region is rapidly becoming a major tourist attraction. One of the most populous regions in the Arabian Peninsula, its long history has resulted in a rich cultural heritage and provides a colourful mosaic of changing architecture and traditions.

Over the past 20 years the area has become more accessible, thanks to the rapid development of its infrastructure, and direct flights linking Abha with Jeddah, Riyadh and Dhahran.

Visitors to the area can now choose from a variety of accommodation options, from the luxury of a five star hotel to apartments and self catering villas.

In addition to its scenic beauty, Aseer's mountainous terrain has lent itself to the development of four dramatic cable car systems, namely; the cliff top rides at Al-Sooda and Al-Habala,the Lakeside and Thera Mountain routes at New Abha.

The Abha International Exhibition Center provides a total of 8000 square meters in five exhibition halls around a semi-open central area, plus a state-of-the-art auditorium for 550 delegates with additional conference rooms and full support services. Just two kilometers from Abha airport, the center includes a leisure complex with a 60-room motel and health club. Attractions include a bowling center, restaurants and cafeterias and indoor sports arena. There are also outdoor facilities for tennis, football and horse riding, with a children's play area.